How SodLawn gets an 11.53x ROI from our SEO and PPC services

  • Over $1,000,000 in yearly SEO and PPC revenue
  • 11.53x average ROI from SEO and PPC (our agency fee included)
  • From 29,673 to 130,766 website visitors per year from organic search
  • 224 #1-3 rankings
  • #1-3 Google ranking in key markets Los Angeles, Sacramento, San Jose, and San Diego
  • How SodLawn gets an 11.53x ROI from our SEO and PPC services

    Overview

    SodLawn is a landscaping company that distributes and sells sod throughout the state of California. They came to us unhappy with their previous agency, which had let their Google Ads account become unprofitable and who was unable to improve their rankings in major markets.

    Challenge

    • Messy Google Ads account
    • Plateued website rankings
    • Undifferentiated product

    Solution

    • Web Design

      Launched a new website with better SEO and conversion rate optimization in place.

    • SEO

      Performed keyword research and wrote content that their target market would be searching

    • Local SEO

      Integrated the client’s CRM with our reputation management software to increase reviews and improve rankings in the Google Map Pack.

    • Conversion Rate Optimization

      Matched landing page copy to tested advertising copy to eliminate friction in the marketing funnel.

    • PPC

      Restructured account to fit the client’s business infrastructure. Combined market research with testing to determine positioning and messaging. Tightened up keyword targeting until the algorithm was optimized enough for broad match keywords. Sent PPC traffic to targeted pages rather than the homepage.

    • Link Building

      Matched landing page copy to tested advertising copy to eliminate friction in the marketing funnel.

    Outcome

    SodLawn’s new SEO efforts, backed by Bananas Marketing, earned them a top 3 Google ranking for key markets, boosting organic traffic and leads. Their link building and optimized conversion strategies positioned them as landscaping industry leaders.

     

    SodLawn’s CEO praised Bananas Marketing, saying, “Their insight and commitment transformed our digital reach, significantly boosting sales and ranking us among the industry’s best. Switching to Bananas Marketing was pivotal.”

     

    This success underlines the power of deep market knowledge, strategy, and persistent digital marketing refinement in a fierce market.

     

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