SodLawn is a landscaping company that distributes and sells sod throughout the state of California. They came to us unhappy with their previous agency, which had let their Google Ads account become unprofitable and who was unable to improve their rankings in major markets.
Launched a new website with better SEO and conversion rate optimization in place.
Performed keyword research and wrote content that their target market would be searching
Integrated the client’s CRM with our reputation management software to increase reviews and improve rankings in the Google Map Pack.
Matched landing page copy to tested advertising copy to eliminate friction in the marketing funnel.
Restructured account to fit the client’s business infrastructure. Combined market research with testing to determine positioning and messaging. Tightened up keyword targeting until the algorithm was optimized enough for broad match keywords. Sent PPC traffic to targeted pages rather than the homepage.
Matched landing page copy to tested advertising copy to eliminate friction in the marketing funnel.
SodLawn’s new SEO efforts, backed by Bananas Marketing, earned them a top 3 Google ranking for key markets, boosting organic traffic and leads. Their link building and optimized conversion strategies positioned them as landscaping industry leaders.
SodLawn’s CEO praised Bananas Marketing, saying, “Their insight and commitment transformed our digital reach, significantly boosting sales and ranking us among the industry’s best. Switching to Bananas Marketing was pivotal.”
This success underlines the power of deep market knowledge, strategy, and persistent digital marketing refinement in a fierce market.