Parachute is a managed IT services company serving small and medium-sized businesses throughout Northern California. They came to us with a brand lacking differentiation and a poorly built website that was crippling their SEO efforts.
Interviewed stakeholders and clients and performed competitive research to understand the market and Parachute’s potential to hold a unique position in it.
Launched a new website with proper technical SEO and conversion rate optimization in place.g
Performed keyword research and wrote content to create topical authority. Hired a writer with IT experience who could write as an authority on the topic on the client’s behalf.
Integrated the client’s customer support software with their reputation management software to increase reviews and improve rankings in the Google Map Pack.
Leveraged guest posting, content promotion, and niche edit methods to build the authority of the website.
Tightened up keyword targeting and built custom landing pages.
Matched landing page copy to tested advertising copy to eliminate friction in the marketing funnel.
After partnering with Bananas Marketing, Parachute experienced remarkable growth, rebranding, and a standout new website, making waves in a tough market.
Their local SEO now ranks #1-3 in key areas like San Francisco and San Jose, driving more leads and business opportunities.
Revamped PPC strategies and enhanced keyword targeting have generated over $1,000,000 in new business annually. Alongside optimized conversion strategies, Parachute’s user experience and lead conversions skyrocketed.
This success showcases the combined power of market research, branding, and execution, cementing Parachute’s position as an IT industry leader.