California Mobility is a home accessibility and safety solutions company that assists individuals with mobility challenges. They came to us a startup – no website, no brand awareness, no history of data to work with and learn from – we were starting from scratch.
Identified and researched target customer profiles – seniors who want to maintain their independence and for whom home mobility equipment is a grudge purchase and children who need to know their parents can live at home alone safely.
Launched the client’s first website to get them online. Redesigned their website to expand their product and service line.
Performed keyword research and wrote content that their target market would be searching.
Leveraged guest posting and content promotion methods to build the authority of the website
Optimized Google Business Profiles throughout California
Built a custom pricing tool to increase lead generation
Crafted an offer based on market research and built custom landing pages to drive additional leads. AB tested copywriting and design to maximize the conversion rate.
Launched a new website when the client expanded their product offering rate.
The collaboration has led to remarkable growth year over year, with California Mobility becoming a recognizable name in the aging-in-place industry in California.
The CEO of California Mobility commended Bananas Marketing’s approach, stating, “Their ability to always be looking around the corner for what’s next gives me confidence in our long-term vision.”
This success story underscores the power of aligning vision, strategy, and execution, made possible by the partnership between California Mobility and Bananas Marketing Agency.