Golden Age of Local SEO

Written By

Andrew Peluso

Date:

April 26, 2024

golden age of local seo

Your local site can rank for “best [service] in [city]” keywords and outrank sites like Yelp…etc.

The screenshot below is from a client we programmatically build out pages for as a test around three months ago in the pest control industry.

As you can see, we are getting traffic and even one lead so far.

In the pest control space, I’m seeing more local businesses show up for the term “best pest control [city]” and “pest control companies [cities]” than ever.

At least in this industry, Google seems to be giving preferential treatment to local businesses. One example of this at play is Forbes’ attempt to enter the market (see screenshot).

They still perform very well in some markets, but it’s not the dominance you might expect. Similarly, Angi traffic in the industry over the last two years peaked in June 2023.

We’re trying to take full advantage by double dipping and ranking our location pages and our “best pest control companies” pages.

The same cannot be said for the Managed IT Services industry and search terms like “managed it services [city]” with SERPS still dominated by directories.

Early indicators show that we may still be able to get a slice of the pie though by creating our own “best it services” content.

We are currently testing this strategy in the IT Services industry and are seeing promising results.

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