Meet our team, mission, and values

The bedrock of our growing agency and the guiding principles of our work.

Schedule a Marketing Audit

15-minutes and free

The Bananas Bunch

Meet your new marketing team

Sarah Foley SEO Content Writer, Tech Specialist
Andrew Peluso

Founder & CEO

Natasha St. Hill, Off-Site SEO Director
Natasha St. Hill

Off-Site SEO Director

Elise Caldwell Senior Content Marketing Manager
Elise Caldwell

Senior Content Marketing Manager

Neil Onia SEO Associate
Neil Onia

SEO Associate

Kamilia Hereira SEO Specialist
Kamilia Hereira

SEO Specialist

Ihor Lavrenenko SEO Specialist
Ihor Lavrenenko

SEO Specialist

Charlie Luayon

SEO Associate

Ana Morales Paid Media Manager
Ana Morales

Paid Media Manager

Dina Bickel

Project Manager

Ryan Olestro Performance Marketing Manager
Ryan Olestro

Performance Marketing Manager

Sarah Foley

SEO Content Writer

Ericson Ay Mires SEO Content Writer
Mary Siobhan

SEO Content Writer

Philip Tampus Copyeditor
Philip Tampus


Our Mission

Arming the underdog

In a world of giants, we’re the secret weapon to level the playing field.

Our clients don’t have the most resources.
Often they don’t have a single in-house marketing person.


And they are competing against bigger and better-resourced competition.
They are the underdogs. It is our job to find innovative, creative, and smart ways to help them outmaneuver the competition.


We help them take measured risks, be bold, and move fast.
Giving the underdog a fighting chance is what drives us to do great work.
Finding ways to do so is what excites us.


We’d love to join your team.


And fight for you.

Our Values

How we think and how we help our clients win

Engage in thoughtful conversation

Engage in thoughtful conversation

Two of our goals as a company are to mitigate risk and improve the odds of success - for us as a business and for our clients. In order to do that we need to be able to engage in honest and thoughtful conversations.

The framework for accomplishing this is called exploratory thought. Our conversation pillars are:

  • A focus on accuracy and truth-seeking
  • Accountability (be ready to back up your claims)
  • Openness to a diversity of ideas

A commitment to this framework is a commitment to thoughtful disagreement. Disagreement is uncomfortable but it is necessary in order to optimize our decision-making.

The best ideas have to win.

Speed over Perfection

The perfect is the enemy of the good. If it's good and you have other s**t to do, leave it alone.

Perfectionism kills progress, and we do not care for it here. Too much is learned in the process of doing to waste time on guessing what is ideal, right, or perfect.

We are thoughtful in our approach to marketing and our work.

But we do not waste resources in stagnation.

Our framework for this is the MVP (minimum viable product) methodology:

  • Build
  • Measure
  • Learn

Differentiation is survival

We all know that distinctiveness – originality – is valuable. We are all taught to “be yourself.”

The world wants you to be typical – in a thousand ways, it pulls at you.

Don’t let it happen.

The world will always try to make us more typical – to bring us into equilibrium with our environment.

It will take continuous effort, but we can and must be better than that.

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