Meet our team, mission, and values
The bedrock of our growing agency and the guiding principles of our work.
Schedule a Marketing Audit
The Bananas Bunch
Meet your new marketing team
Andrew Peluso
Founder & CEO
Dina Bickel
Operations Manager
Natasha St. Hill
Off-Page SEO Director
Guillaume Deschamps
Senior Content Marketing Manager
Ihor Lavrenenko
SEO Manager
Francisco Aguilar
Paid Media Manager
Victor Casique
Marketing Funnel Architect
Charlie Luayon
SEO Engineer
Sue Gao
Website Design Architect
Neil Onia
SEO Associate
Gabrielle Marabut
Copyeditor
Benedict Mandap
Copyeditor
Jomar Teves
Copyeditor
Our Mission
In a world of giants, we’re the secret weapon to level the playing field.
Our clients don’t have the most resources.
Often they don’t have a single in-house marketing person.
And they are competing against bigger and better-resourced competition.
They are the underdogs. It is our job to find innovative, creative, and smart ways to help them outmaneuver the competition.
We help them take measured risks, be bold, and move fast.
Giving the underdog a fighting chance is what drives us to do great work.
Finding ways to do so is what excites us.
We’d love to join your team.
And fight for you.
Our Values
How we think and how we help our clients win
Engage in thoughtful conversation
Two of our goals as a company are to mitigate risk and improve the odds of success - for us as a business and for our clients. In order to do that we need to be able to engage in honest and thoughtful conversations.
The framework for accomplishing this is called exploratory thought. Our conversation pillars are:
- A focus on accuracy and truth-seeking
- Accountability (be ready to back up your claims)
- Openness to a diversity of ideas
A commitment to this framework is a commitment to thoughtful disagreement. Disagreement is uncomfortable but it is necessary in order to optimize our decision-making.
The best ideas have to win.
Speed over Perfection
The perfect is the enemy of the good. If it's good and you have other s**t to do, leave it alone.
Perfectionism kills progress, and we do not care for it here. Too much is learned in the process of doing to waste time on guessing what is ideal, right, or perfect.
We are thoughtful in our approach to marketing and our work.
But we do not waste resources in stagnation.
Our framework for this is the MVP (minimum viable product) methodology:
- Build
- Measure
- Learn
Differentiation is survival
The world wants you to be typical – in a thousand ways, it pulls at you.
Don’t let it happen.
The world will always try to make us more typical – to bring us into equilibrium with our environment.
It will take continuous effort, but we can and must be better than that.